AWARDS: GOLD ADDY AWARD
Everywhere you go - Student Project
Objective: The primary goal was to craft a focused campaign catering to design professionals for Moleskine sketchbooks. The challenge was to develop three distinct advertisements that shared a common concept, visual style, and voice, while also maintaining enough diversity to continuously captivate the audience.
Solution: The central concept behind this campaign revolved around the versatility of Moleskine sketchbooks, emphasizing their ability to accompany you wherever you may go and be readily available when inspiration strikes. In this campaign, I showcased various settings such as the desert, ocean, and a bustling cityscape to convey the notion that these sketchbooks can accompany you anywhere in the world.
